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| About Founders | About Production Process | About Style and Customers |
| About Product Development| About rupalee women |
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About rupalee Fashion | About rupalee Christmas | About rupalee Greeting Cards |
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About rupalee Jewelry | About rupalee Home |
About rupalee Founders Top
rupalee was founded in 1996 by Poonam Singhal and Anuja Agrawal. They defined a niche for Indian village women’s handcrafted work. The niche is the modification of traditional Indian handcrafting techniques to fit the tastes of the discerning International Consumer. Primarily, sustainable and fair trade womens apparel, the Christmas Ornaments, handmade jewelry, greeting cards and decoration market.
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Over twelve years have gone by since Poonam Singhal, began marketing rupalee handicrafts from poor rural village in her native India. Poonam is an environmental scientist by education and had also worked at NASA. She lives in suburb of Philadelphia, USA, raising two young children and interested in developing fair trade business. |
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Anuja Agrawal in Delhi India runs the training, out reach
and production side of the business. She is lawyer and practices Corporate Law. Anuja's intense interest in social responsibility and fairness, and understanding of business practices led her to get involved in rupalee project. Anuja and her team ensure the timely completion and delivery of orders. Anuja is the direct contact for village women and ensures that their needs are taken care of. |
rupalee is a unique organization. rupalee works directly witht he artisans and brings the product to the market. rupalee's efficient and vertical business model provides winning solutions for all- the customer and the producer. You as a Customer benefit from the hands on customer care and design work and product development. Ultimately you receive high quality, fair trade and fashion forward apparel and handmade products at a fair price.
To learn more about our production process click here
rupalee concept evolved and expressed through rupalee's motto, "Fair Trade with Style", to build upon traditional methods and designs, to encourage innate creativity of the traditional village craftswomen. These are unimaginable places to craftswomen in their villages, some of whom sign their work with their thumb print. |
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